True Corset
True Corset is an online burlesque and 1950’s pin up inspired boutique selling real steel boned corsets and accessories in dress sizes 8 to 30. The boutique wanted to create a social media strategy that would really highlight 1940’s glamour as well as giving the brand a ‘personality’.
Hype You researched into all of the key areas and produced a strategy in which the key social sites would act as a platform for communication where True Corset could interact directly with customers and potential customers.
This proved to be really effective as the company was able to gain an online presence with the burlesque community as well as building quality links which improved the websites SEO ranking in which the company moved from page 17 to 1 for the search term ‘corset’.
Affordable Supplements
Selling a comprehensive collection of sports nutritional aids, Affordable Supplements stocks the top of the range discount sports supplements available today including brands such as Maximuscle, Reflex, USN amongst many others.
The company values itself on excellent customer service to its customers, concentrating on building relationships with their customers in order to succeed and wanted to add this to the online fitness community by implementing a social media strategy.
Hype You researched and discovered where these guys were ‘hanging out’ in order to communicate the companies’ key messages directly to their target audience.
St Clements Care
St Clements Care Services provides in-home services to a range of people who need extra help but do not want to leave their home.
Instead of moving into assisted living facilities or care/nursing home they know that St Clements Care Services is a better alternative choice.
The company prides itself on actively looking for new ways to improve its service’s delivered to their clients and the company firmly believes St Clements strength comes from good ethical leadership and a strong belief in training.
As the company didn’t really have any kind of an online presence as such, Hype you created an online PR strategy which would communicate their key messages to potential customers and people in a similar industry.
Kinnaird Ireland
Kinnaird Ireland was founded in 1937 and first went online in 2008 after many loyal customer complained that they could no longer find high quality dressing gowns on the high street. Their site is designed purely with their customer in mind to make it as easy as possible to find the chenille dressing gown or bed jacket they are looking for. Therefore it was really important for Kinnaird Ireland to adopt a social media strategy that that would communicate this to their audience.
Hype You found where their audience were surfing on the web and communicated their key messages using the correct social media tools.
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